I’ve been in the marketing business for 12 years now, primarily in the music end of it. When I started in the business, the internet wasn’t even a primary way of marketing and connecting business to their clients and artists to their fans.
My have times changed!
This week I’ve had the pleasure of attending two events that provided a great way to connect with people. Wednesday David Murray ( @DaveMurr ) spoke with a group of us at Wayne State University about his experiences during the #detchevysxsw road trip. The great folks at @refreshdetroit did a fantastic job bringing David in and connecting each one of us together. It helped reinforce the concept of true community that is often overlooked. What a wonderful example of how social media can connect people whom may never have crossed paths. Thanks to everyone for the great event!
This morning I headed to another great event at Biggby Coffee in Madison Heights, MI ( @BIGGBYCoffeeMH ) at the Entrepreneur Lounge where current and future local entrepreneurs get together for ideas and discussions with each other and with Madison Heights city officials. What a fantastic idea. You can never learn too much and to have a community and city leadership with a genuine interest in your passions and business is a blessing!
What to take away from this? Utilize social media. Use it as a tool to truly connect and learn. You’ll be amazed at what you get out of it!
As many of you know, I’ve been working with the band The Verve Pipe since 2001. Yes they are the band who brought you the 1997 mega-hit “The Freshmen.” I’ve been quite fortunate to be one of their ‘go-to guys’ for their online, promoting, and merchandising needs.